Which of the following is NOT a component of the IT investment governance process?

• A. Business case development
• B. ROI/benefit analysis
• C. Risk assessment
• D. Branding strategy

Answer: (D)

IT investment governance focuses on ensuring IT investments deliver value, align with business goals, and are managed effectively. The process typically includes building a solid business case, conducting ROI or benefits analysis, and performing risk assessment to understand and mitigate threats to value realization. Branding strategy belongs to marketing and brand management; it guides how the company presents itself and its products, not how IT investments are justified, valued, or controlled. While branding ideas can influence broader strategy or digital initiatives, they are not a standard component used to evaluate and govern IT investments.